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I think the NZRU missed a huge opportunity to use Jonah to market the world cup here.
Yes i fully accept that the AB brand and the NZ passion for the sport won us the hosting rights on the day, but is there a more recognised rugby player in the world. He would have a massive impact on a marketing trail through Europe and Asia especially. That would result in increased TV audience, more money, better resources etc etc… pretty narrow minded and stubborn to let the opportunity go by.
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