The AFL is just over a month away, and in the battleground of Australian sporting media the market leaders are already making their presence felt. Here is the 2014 advertising campaign to kick it off.
It is all about FOXTEL in Australia. If you live there, sign up now.
Even New Zealanders will recognise the song; the soundtrack to a sport like no other. And they will no doubt enjoy the frequent references to criminals.
It is now a sport that is a part of all of Australia, and even making inroads in New Zealand. And it is almost with us.
This is a sponsored post but opinions are my own