It seems a bit of a cliché to say it, but the BCCI really are a bunch of money grubbing Control Freaks. We know about the venal nature of the IPL; its vast array of sponsorship deals and rapacious broadcasting rights that resulted in the only highlights to get shown on NZ television being those taken via mobile phones. Well it goes beyond that.
Details of Media Accreditation Terms & Conditions are out for New Zealand’s two test series in India later this month. And they are extraordinary.
It doesn’t take long before they cut to the chase.
Reporters for websites, radio channels, electronic news agencies and production houses will not be granted accreditation.
Wow. That is taking Host Broadcaster monopoly rights to a whole new level. Knowing how to put the rest of us in our place. ESPN Cricinfo doesn’t come out of this that well either.
But then, some comic relief.
The Accredited Party and his/her employer and/or principal (if any) agree that the photographs must not be used in any commercial activity whatsoever without the prior written consent of the BCCI (which may be withheld in its absolute discretion), including without limitation in or on:
• any calendar;
• collector cards;
• pop-up, stand-up or other cards;
• videos and films;
• advertisements, promotional and point-of-sale material;
• games (including computer games);
• merchandise; or
• websites (other than those websites that use the photographs for editorial purposes only).
Nothing emphasises tackiness quite like itemising it like that. Got to be careful around those pop-up cards…. And a computer game based on photos taken during an India v New Zealand test?
The orders continue; try understanding this one on first reading.
News Broadcasters are not permitted to merge Archival Footage with Fresh Footage to make a new clip/compilation in the form and style of a collage or otherwise. Any Archival Footage merged with Fresh Footage shall be treated as Fresh Footage and account towards the overall permissible limits of using Fresh Footage under paragraph D above. News Broadcasters cannot use the Footage, permitted as per these Regulations, to make their own compilation or mix the Footage with footage from other television events, sports events, documentaries, interviews out of the context of the Series, etc. The Footage and the Archival Footage must be used “as is” without alterations or modifications and subject only to editing to meet time constraints for news bulletins.
On top of everything else, the random capitalisation is pretty frustrating. That must come from the need to spell everything out, like this strange piece of information.
“News Cycle” is defined as 18 hours from 6 am to midnight Indian Standard Time;
And now, inevitably, thoughts go to the more crass aspects of the IPL
Further, no commercial association may be created during the broadcast by the News Broadcasters of any ‘player-of-the-day’, ‘event-of-the-day’, ‘image-of-the-day’ or like feature relating to the Series
Perhaps the rest of the world isn’t that interested in an Event of the day, or a Citi moment of success; much less want to sponsor them. Murray Deaker excluded of course.
Needless to day, these are just samples; this is a 10 page PDF file. 4,000 words of being about as unwelcoming as possible in protecting as many revenue streams as they can think of.