The most visited blogs does not equate with quality, and 2014 was a very good example of that. You can throw in as many pithy observations, crack some one-liners, dig up a combination of statistics and trivia and people can glaze over. Throw out a nude picture and people lap it up; it is a bit like the newspaper industry in the UK.
In most cases, it is the number of Retweets on Twitter that generates peaks in traffic. For what it’s worth here are the 10 most visited blogs for the year.
10. The IIC position paper. Probably the most serious blog of the year, as The Big Three undermined the international game, and everyone, one by one, got bribed into line.
9. Rugby News ran a cover story including a badly photoshopped photo of John Key with some All Blacks a few months out from a General Election. They were criticised for that, but at least had the decency of replying. Not everyone was convinced though.
8. Bless the Yellow Fever. Every now and then they do open themselves up for satire.
7. On the 18th of February Brendon McCullum brought up the first test triple century by a New Zealander. This was cause for a bit of #statchat celebration
6. A combination of ex cricket coaches and players, and the writing of Mark Reason. There was always going to be trouble.
5. This blog did not get the hits because of Retweets, but because of an enormous number of Google hits for people looking for “Rosa Kupa”. Seriously; what were they expecting?
4. When the whole spot fixing in cricket got interesting, and the different ways that former cricketers reacted to it.
3. Then attention moved from Lou Vincent to Chris Cairns. And people wanted to know who this Kerry Schwalger figure was.
2. At the end of October it seemed as if every sports journalist were shouted a trip to Chicago to hype up a meaningless rugby friendly. Those left behind came up with this stunningly bad graphic which contained just about every error possible.
1. But the runaway most visited blog of the year was this. You’re a filthy lot. Happy new year to you all.